“Girls only like guys who have great skills.” – Napoleon Dynamite. “Skills” were the key to success with high school girls, as Napoleon Dynamite viewed his world. And, I’d have to say that skills are the key to success in digital marketing today. The problem for a small business owner is that as digital marketing […]
Does your business page have at least 100 likes on Facebook? If so, you should be using Facebooks free “Pages to Watch” tool. With this tool, you can instantly see what is working for your competitors on Facebook and also measure your performance against theirs. It’s super easy to use, so let me show you […]
It’s always a smart idea when you can get a practical (and free) marketing lesson from a multi-million-dollar ad agency. Today we thank Pringles for picking up the tab and giving us a great example of brand-based versus product-based messaging. Recently Twitter published the findings of a study that looked at the marketing mix of […]
Most of us have developed at least fair skills at Google searches, but for many small business owners there may be a search platform that will pay far quicker dividends than Google. I’m talking about Facebook. Searching Facebook is, in many ways, the same as searching Google – at least for people, places, and keywords. […]
For anyone tasked with the care and feeding of a blog, the single biggest problem in the long run is brainstorming worthy topics. Further, in the perfect world, the topics you cover in your blog would coincide with the topics people are investigating on the Internet. When those two areas overlap, you increase your ability […]