Making sure that your business website is optimized for search engines can make small business owners feel like they’re swimming upstream against a strong current in pursuit of a destination that is constantly moving further away. Consultants and coders will review your site and make suggestions on ways to improve it and these projects always […]
Have you seen the “Top reviewer” badge as you’ve browsed customer reviews on Amazon.com? Comments and ratings from top reviewers tend to carry more weight because consumers feel that these reviewers are serious about their assessments. Top reviewers demonstrate a level of commitment significantly above that of occasional reviewers so they have something of a […]
Have you ever had a dream where you’re suddenly in a place where you don’t recognize anyone and don’t know why you’re there? That’s essentially the environment businesses accidently create within their social media marketing campaigns if they aren’t careful. Consider this question: Are you trying to build your authority or do you want to […]
A) In a relationship. B) It’s complicated. How would your customers describe their relationship status with your business using those familiar Facebook terms? One of the cardinal principles or goals for businesses today, in both retail and B2B organizations, is to establish relationships between themselves and their customers (and employees, I might add). And, just […]
How do you answer these questions: Are you packing your blogs with keywords or painstakingly trying to get your percentage of keywords exactly right? Are you trying to make sure that the first sentence of your articles contains your keyword? Are you plugging your keyword into your headlines? If you answer “yes” to one or […]