Let’s make a New Year’s resolution together: Let’s agree to experiment with using an emoji or emoticon in the subject line of an email marketing piece or email newsletter. Okay? 👌 According to some numbers published by Experian, 56 percent of the brands who are working with these kinds of graphic symbols in subject lines […]
A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him and say, “You’re crazy! Who’s going spend a million bucks for that?” “I don’t know right now. But I only have to find one buyer.” That exchange captures the essence […]
The best leaders aspire to make those under them greater than themselves. Poor managers are fearful that those they manage may someday outshine themselves. If you want to achieve great success, you need to be the first type of leader I described. The reason is simple and I’ll give it to you in the form […]
What do Wrigley Field, Trump Steaks, and NASCAR vehicles and drivers have in common? They are all examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular chewing gum […]
The experts speak in this week’s collection of curated content. The topics are many and varied: Travel tips, Instagram marketing tips, the importance of women entrepreneurs, and many more. Don’t put off reading through this…and if you tend to procrastinate, skip down to the advice from Jayson DeMers. Leadership, management, and productivity Small business owners […]