Your customers don’t know what they want until they already have it. Just ask Henry Ford, legendary entrepreneur and automobile industry revolutionary who coined the famous phrase “If I had asked the people what they wanted, they would have said faster horses.” The truth is you’ve got to understand who your customers are at their […]
Books and entire business school masters classes have been built on the topic of how to bring your product to market, but my purpose here is a little different. These extensive courses and lengthy books start from the point of having an idea, dealing with patents, getting it manufactured, and all the other steps before […]
Probably the most misunderstood aspect of small business marketing is how to create and use a press release. The first thing to understand is the function of a press release, it’s simply to release information to the press corps. Press releases are, as you probably know, written documents, so let me give you one critical […]
In this week’s collection of curated content, you’ll a look at a chili pepper “empire,” see how to break through that stubborn SEO wall, and get a lot of information to help you automate your small business marketing. And that’s just for starters. Leadership, management, and productivity The difficulty of finding talent has been a […]
The experts were busy churning out some great marketing advice last week. If you want to do a better job Tweeting or using direct mail to reach empty nesters, we have something for you. Marketing and sales Why do Tweets go viral? To answer that, you need to understand the psychology behind the Tweets. New […]