By Jeff C. West In order for any business to be successful, at the very minimum, you must have three components: You must have a product or service that provides enough value to a customer that they are willing to trade their money for your product or service. You must have a sales process in place […]
Politics, government and the economy Want to get a message straight to the lawmakers who have the greatest impact on US small business? Here’s the page on the House Small Business Committee website where you can tell your story and let them know what is causing you the greatest problems. Leadership, management and productivity Are […]
They won’t give you the shirt off their backs, but they’ll sell it to you! That seems to be part of the philosophy behind some of the first forays into selling via Snapchat. While Facebook, Twitter, Pinterest and Instagram are putting “click to buy” buttons on social media posts, the road between posting a post […]
Among this week’s curated articles, it’s great to see someone size up email and text marketing and see which one would emerge the victor in a cage fight. But maybe my favorite article of the week is the one that tells me exactly why I need to go on a vacation this summer. That’s advice I’m […]
June has been DIY marketing month. I know, for many small business owners, every month is DIY marketing month. I highlighted what a few small businesses were doing a couple of weeks ago. But before June totally fades from our memory, let me share with you some ideas that I’ve been collecting throughout the month. […]