A successful marketing plan is built on consistent messages. But when you’re building your business it’s tempting to want to try to be all things to all people. Thus, your marketing messages end up being all over the map. The result: It confuses your customers. (Gets confusing for you too.) Before you start to market […]
I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa. But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather, […]
Small business owners looking for help in growing their business may want to consider Sam’s Club as a great resource. The big-box wholesale club recently announced the launch of the Grow Your Business Book Camp Series 25 cities around the country. The Boot Camp series allows local Sam’s Club leaders to collaborate with community non-profits […]
The lazy days of summer aren’t so lazy for some industrious small business owners. Instead of spending their weekends lounging by the pool, they’re setting up tents and selling their wares at one of the thousands of outdoor festivals being held around the country each weekend this summer. Summer festivals epitomize good- old-fashioned American fun. Despite the […]
National Small Business Week is right around the corner. In celebration of the annual event’s 50th anniversary, Chase is offering exclusive product and service offers. Small business owners who sign up for an Ink from Chase credit card from June 16th through June 22nd will receive additional cash rewards or bonus points. New cardholders will […]