I never thought I’d be referencing Taylor Swift here, but that’s the way we kick off our marketing advice section this week. You’ll also find tips on how to make the most from your airline award program and discover the habits required for the leader of a successful startup. Marketing and sales Even if you […]
By some estimates, the typical entrepreneur consumes 60 sheets of paper a day or 12,000 a year. Even with the dramatic rise and popularity of the Internet, email, TM, IM, and Skype, when assessing the information deluge we each face, paper is among the largest culprits. In the US we have the lowest postal rates […]
Fact: If you don’t delegate, your business will never grow sufficiently. Absent of delegating many of the jobs within your business, the only way to grow the top line is to raise your prices. You could increase sales, but to achieve that in any great measure, you would have convert more prospects, which will take […]
Marketing and sales Strategies, fundamentals and inspiration Ready to pick up some marketing tips from businesses far smaller than your own? Listen to what some Southeast Asian street vendors have to offer. Speaking of small, in this teeny-tiny post, Bernadette Jiwa makes the point that marketing should be invisible. Account-based marketing – the practice of […]
A friend of mine once worked at a large chemical company and one day everyone in his department was called together for a meeting. A team was arriving soon from their Japan branch and everyone was going to work together for a few months. The point of the meeting was to teach the American workers […]