Back to school promotions are well underway – Is your business participating? – and there are a variety of ways small business can benefit from this yearly phenomenon. The July through September retail season, which includes the back-to-school period, is second only to the Christmas shopping season in terms of retail sales and it’s replete […]
Sometimes one of the greatest ways to provide great customer service is to give something of value away for free. It doesn’t have to be anything big or expensive. It can be something small. Really small. It just has to be valuable to the customer. Think about the owner of the restaurant that buys his […]
One of the core concepts of online promotion is our 45-Day Rule. In this post we explore the underlying data behind the rule, share insights on variances to the data, and provide you with ideas on how you can put our Rule to work for you and your business. The 45-Day Rule was derived by […]
Can you believe this is Thanksgiving week? Thanksgiving traditionally marks the official beginning of the holiday season and I’m excited. I have already hauled all the boxes up from my basement to begin the decorating process. In my home the holidays are much more than a couple strands of lights, a sprinkling of garland, and a tree—it’s a seasonal event filled with family and friends.