The experts were busy churning out some great marketing advice last week. If you want to do a better job Tweeting or using direct mail to reach empty nesters, we have something for you. Marketing and sales Why do Tweets go viral? To answer that, you need to understand the psychology behind the Tweets. New […]
Fail to prepare, prepare to fail. It’s an often heard adage that applies to virtually any situation, but with sales it’s especially important because failure isn’t a mere inconvenience – it can be the difference between financial success and financial ruin…or at least financial mediocrity. I once saw the results of a study that said […]
Five states are making concerted efforts to lure small businesses, and if you’re going to start a new small business, there are four things you need to have in place. Get all the details and more in this week’s collection of curated content from around the InterWeb. Politics, government, and the economy Some states are […]
By Jill Konrath A massive clap of lightning woke me from a dead sleep at 3 a.m. It was pouring outside. I responded as I always do in a storm – rushing downstairs to unplug my computers, hoping they weren’t already fried. Briefly turning on the outside light, I noticed a big branch had fallen right outside […]
By Jill Konrath Ever lost an important deal that you were sure was going to close? Conversely, have you ever been surprised when you emerged as the winner? Recently, I had a chance to interview Stu Perlmeter, an expert in Win-Loss Analysis. His team at 1st Resource helps clients avoid innumerable deal-killing blind spots. They also look at what’s working – […]