Business executives often use consumer preferences as metrics for marketing success because they represent a measure of brand health and awareness. However, preference models do not necessarily represent an effective marketing campaign that yields increased revenue. New research published in the Journal of Marketing Science proposes using the following four different criteria to capture consumer […]
By Gilda Bonanno As a small business owner, you frequently have the opportunity to give a presentation, whether in front of clients or at an industry conference. How you introduce yourself is crucial and starting off effectively can help connect you to the audience and set you up for success. Here are 6 tips for introducing […]
It’s about time to rummage through my spice rack and see what I need to throw away and what I need to replace. I’m sure I’ll find several little jars that have only a small bit of the original herb or spice left. In addition to those, there are probably some very old spices that […]
Recently in this space I shared two simple tips for increasing sales: Unless your prospect tells you directly to stop calling, keep calling, and See yourself as a doctor, not as a sales person. Today I want to suggest some more tools so you can do the first of those more easily. What we’re talking […]
Do you remember Kevan Nealon’s Saturday Night Live character, Mr. Subliminal? It was a spoof based on the concept of subliminal advertising; Nealon would quickly mutter a suggestive phrase under his breath hoping to influence someone’s behavior. For years there have been urban legends that TV advertisers flash messages across the screen that pass by […]