Tag: small business expert

Build Website Traffic With a Backlinking Strategy

Backlinking is a smart, economical and relatively easy way to build traffic to your website and enhance your page rank with the various search engines. What is a backlink? Just as it’s name suggests, a backlink is any hyperlinked text or phrase placed on a website linking to your home page or any page on your site. The strategy is simple. In theory, the more backlinks you have — the higher your search engine rank — making it easier for customers to find you.

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5 Tips to Keep Your Business Healthy This Cold and Flu Season.

The cold and flu season takes its toll on America’s businesses. According to the Centers for Disease Control, the flu alone costs U.S. companies $10.4 billion in direct costs — which includes hospitalization and other medical expenses. In addition, illnesses that spread throughout the work environment cause 22 million sick days which cost businesses significantly in terms of lost productivity. Healthy Work Place Project estimates a 25 employee company loses $33,000 every year to lost productivity and having to hire temporary workers to replace those who are because of illness.

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New Online Resource Helps Small Businesses Save Money and Time.

When it comes to managing travel and related expenses, I find many small business owners are much like me. They don’t have formalized travel policies or a streamlined process. Plus, the majority of us manage our travel expenses by filling out reports manually and stapling receipts to them. Often we forget something or just fail to submit a report at all. That’s just not good business.

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Exceed Expectations to Build Loyal Customers

Customers and clients expect satisfactory results. But in today’s competitive market, good isn’t good enough. To be a wildly successful business, you should strive to exceed expectations. Stay in touch before, during and after a job and inform customers about deliverable dates. Go above and beyond just getting the job done. These actions go a long way to build customer loyalty, repeat business and word of mouth referrals.

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