Empty seats are never good for a restaurant. You don’t make money unless people are sitting in them ordering food and drinks and enjoying themselves. But imagine if you had empty seats because you allowed customers to walk out the door without being seated. Let me explain. My husband and I went to a small neighborhood Mexican […]
The majority of small businesses would prefer a large Facebook community over other marketing tools such as a celebrity endorsement or Super Bowl Ad. That’s the conclusion of a recent survey conducted by office supply giant, Staples, Inc. Small business who responded to the survey said they recognize the power of social media in engaging […]
“Location, location, location,” it may be a tired old phrase, but it will always hold true for business when considering where to hang your shingle. Not so much a concern for businesses that don’t rely on foot-traffic, but critical for those that do. For instance, a business-to-business marketing firm doesn’t necessarily need prime real estate […]
By now, if you don’t understand the huge impact social media is having on our society today, then you must be living under a rock. For millions of Americans, social media is a prevalent part of their personal and professional lives. And many small businesses are learning to expertly leverage social media as an effective […]
It’s tough for small businesses to compete head to head with major corporations when it comes to providing fringe benefits such as health-care coverage, tuition reimbursement programs or matching 401(k) plans. But small businesses do have one advantage — they can create a company culture and environment that attracts the best and the brightest by […]