Tag: THE Small Business Expert

Decade of Excellence Conference Honors Women Business Owners

Mark your calendars to join me at one of my favorite annual events.  The National Women Business Owners Corporation (NWBOC) “Decades of Excellence” conference, May 7-9, 2014 at the PGA National Resort and Spa in Palm Beach, Florida.  The conference agenda includes five key note speakers, peer to peer roundtables by industry, business-to-business networking opportunities, […]

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TWELVE MARKETING TOOLS MOST SMALL BUSINESSES DON’T GET RIGHT [PART 2 OF 2]

Here are more highlights from my conversation with Randye Spina, small business marketing expert and author of the book “Affordable Marketing Solutions: Proven Techniques to Profitably Market Your Small Business” (www.myaffordablemarketing.com): Signage.  RANDYE:  A while ago I saw a very expensive four-color standalone sign for a Mexican restaurant at a bus stop. The sign said […]

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