One of the biggest changes of the last year that small business marketers need to understand and learn how to leverage, is the rise of “instant video.” I’m talking about all the live-steam apps that have invaded mobile devices, like Periscope, Meerkat and Blab, which is the focus of this article. The big difference with […]
Ready to break out of the blog rut and start cashing in on other forms of content marketing? This week’s roundup has some great advice. Of course, we’re on the cusp of the year’s major shopping season, so that topic is covered as well. Marketing and sales Get the most out of your blog content […]
The Interweb has been bursting with great articles from experienced business owners on marketing topics lately. I’ve pulled out what I – and my Twitter followers – think are the best of the best. There are also some powerful insights into leadership, entrepreneurism and management. Marketing and sales The word “video” in email subject lines […]
There are two completely opposite currents in the ocean of content marketing today. One is pushing long-form articles. The other is producing very short content. Today we are considering one aspect of the second position: Vine videos, which, by the way are looping videos no longer than six seconds in length. Frankly, although these two […]
Internet video is huge and getting bigger all the time. As a small business owner, are you taking advantage of it? Check out these statistics: According to REELSEO.com, 190 Million Americans watched over 75.6 billion videos online in January 2014. YouTube has seen colossal growth, boasting over 1 billion unique users each month, 6 billion […]