If you remember last year’s Christmas Season headlines, you’ll recall that late deliveries caused a lot of embarrassment for some major retailers. They had guaranteed package deliveries in time for Christmas, but a perfect storm of natural conditions sent many of those promises to the dustheap of retail history. First, the Polar Vortex wreaked havoc […]
Are you planning for a mild winter, or a long, cold and snowy one? Before we get into the details of what I want to share with you, I’d like to ask one more question: What do you think is the most important word in my first question? If you think it’s one of the […]
Oh, the weather outside is frightful, and the roads are not delightful; but since we all need the dough, gotta go, gotta go, gotta go…to work, that is. For most people across the country, this was likely the mantra of late. Record snow and record cold is gripping the nation, and winter is only a […]
Even if you weren’t affected by Snowmaggedon, the major winter storm that dumped more than 20 inches of snow in the Washington DC area, the winter weather may be impacting your business success. Snow, ice, and blistering cold temperatures often cause us to hibernate in warm, comfortable offices instead of making calls on customers and clients. But there’s no need to wait until the spring thaw to connect with your customer base. With a comprehensive marketing communication plan, you can keep your brand and marketing messages in front of your customers no matter what the weather conditions are in your area.