In 2015, a study by the Score Association found that 97 percent of customers search for products and services online. That’s no earth-shattering news, so it should go without saying that every business needs a website — even businesses that solely have a brick and mortar storefront. Indeed, having an online presence can go a […]
By Jared Carrizales When you create an e-commerce website, your main focus is your products. You probably spend so much time working on your product images, titles, product descriptions, and pricing, that a lot has slipped your mind. Of course, you need product pages, an order dashboard, and a shopping cart, which are pre-built into leading […]
If 2016 holiday spending taught us anything, it underscored a message every retailer needs to understand and act on: Sales are moving online and moving to mobile. Failing to appreciate and strategically respond to that fact will doom many retailers – from the corporate giants to the local small businesses. It is already clouding the […]
In years gone by – and this holds true for many small business owners still today – the keys to success were often relatively few and could be mastered by a single person. Let me give you a very simple example. Individuals starting a small business that revolved around outside sales could pack up their […]
Your website is at the center of every piece of marketing that you do. 95 percent of people turn to your website before even calling you. Ensuring that your website is done right and is effective at grabbing the attention of your audience and getting them to take action is pivotal to your marketing success. […]