Remember when the Internet was young and innocent and everyone had counters at the bottom of their pages that revealed the total number of visitors? That seems so long ago now. Judging the performance of your site today is much more complicated than checking an odometer-style counter in the footer. And if you aren’t getting […]
Every brand needs to occasionally take out the pruning shears and polishing cloths to spiff itself up. Sometimes these efforts are a big success, as LEGO has proven recently, and sometimes they are major flops; think New Coke. LEGO had let its brand slide over the years. In part it seemed to think that as […]
Wondering why you don’t have any visitors to your website? It could be because it’s boring. If you want to draw more people to your site you need to create compelling content. Great content: * Brings visitors initially to your website via organic searches, * Convinces potential customers/clients of your authority, * Gets shared on […]
I was reviewing the website of a small business recently and when I entered its URL into Google, here’s what Google offered as a description of the site: “A description for this result is not available because of this site’s robots.txt – learn more.” Try it for your site. In the Google search box enter: […]
Talk to people who run political campaigns and they’ll say, “All politics are local.” That’s becoming increasingly true on the Internet as well: “All browsing is local.” Well, almost. The desktop computer is being left behind and in its place is a phalanx of mobile devices: laptops, smart phones and tablets. Further, by the end […]