By Brad Shorr The worst way to approach Internet marketing is also the most popular: haphazardly. Companies all too often dabble in this or that, social media one month and email marketing the next, until they have squandered their budgets with very little to show for it. Other small businesses – ones far more successful in […]
Remember how you used to spend hours casually surfing the Internet? Those long, online sessions have been replaced by thousands of “micro-moments” on our mobile devices – mostly on our smartphones. Understanding this changed behavior is critical to your small business online marketing and advertising success. Google is probably the single biggest driving force behind […]
Are you a betting person? Whether or not you play the lottery or hit Vegas on occasion, you should know what the odds are for any of your employees to get injured on the job and take all the smart steps you can to prevent those injuries. Counting up workplace injuries reveals these five heavy hitters […]
By Gilda Bonanno Ever feel like you’re presenting on “auto-pilot”? Or like you’ve gotten to the point where you present okay, but still feel like you could do better? Here are four suggestions for taking your presentations from okay to outstanding, so you can really connect with the audience and convey confidence as you communicate […]
Get your head – or at least your small business – in the clouds, get a better understanding of virtual teams, and decide if the U.S. economy is a basket case or Mr. Reliable. All of these topics, and much more, are explored in this week’s collection of curated content. Leadership, management and productivity If […]