There’s no doubt that today’s younger generations, specifically the Millennials, are a caring group of people. They care about a wide range of global causes and about others on a personal level. This even guides the investment strategies of many, as Sarah Landrum covers in her Forbes article, Why Millennials Care About Social Impact Investing. […]
As an e-commerce business owner, you are interested in doing everything you can to boost your sales. One way to do this is to be aware of the most popular times of the year for consumers to make certain purchases. Knowing when people are most likely to purchase items like power tools, toys, and other […]
By Shep Hyken I just returned from Influence 2017, the annual conference put on by the National Speakers Association. My friend and one of the world’s authorities on trust, David Horsager was one of the amazing keynote speakers. He shared an excellent customer service example that can be summed up this way: Trust your customers […]
Trial lawyers have an old rule: Don’t ask any question you don’t know the answer to. It’s good advice when you have a witness on the stand, but the opposite advice is better for small business owners: Ask the questions that you don’t know the answer to. One of the biggest ways to improve your […]
Any home services small business needs to be aware of critical changes in online marketing and local search. These changes could cause you to lose business overnight, or – if you take advantage of them – make you a premium provider of home services in your area. Before I get into some important specifics, let me […]