Search Results for differentiation

The genius of using benefits as a strategic tool for competitive advantage

By Susan Solovic, THE Small Business Expert If you’re a small business owner, staying ahead of recruiting and retaining top talent is one critical way to grow. Yet, when MetLife conducted its most recent Employee Benefit Trends Study (EBTS), it found that only 16 percent of small business owners are planning to change their benefits […]

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With a Blue Ocean Strategy, it’s clear sailing ahead

“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford By bringing mass production to the manufacture of automobiles, Ford created a new market. I’m certain that if you think about it for a few moments, you can come up with other companies that have essentially created new markets […]

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