This week in small business: Older women, younger women, older companies, younger companies, they’re all here!

This week we chronicle over-50 women leading startups and younger women leading a startup that was spun off from company over 50 years old! Who would have thought it? Lots of fun and functional advice among the articles cited here. Entrepreneurship, startups, and innovation Moya Sarner introduces us to women in their 50s who are […]

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How to team up with ‘slash workers’ for small business success

The difficulty of hiring solid talent has been a complaint among small business owners for the last several years. I suspect the convergence of one economic development and one social development may be to blame in large part. The economic component is our emergence from The Great Recession. As the recession worsened, small business owners […]

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Celebrity Branding Online: Bring in New Business by Creating Content That Your Customers Love

By Lindsay Dicks You’ve heard me talk about “content marketing” before. In case you’re a bit rusty on your terminology, content marketing is the process of creating relevant content and using it to attract and engage your audience. So rather than saying “here is my website, here are my products, buy them,” content marketing creates […]

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The two things you need above knowledge for success today

A lot of “know-it-alls” are unsuccessful. What’s worse, many know-it-alls do have an excellent command of a lot of information, yet they accomplish little. I’m making this point to stress the truth that knowledge alone won’t make you successful in business. I truly value and encourage your ongoing education, but two other elements are required to […]

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