In a 2014 Copyblogger survey, nearly half of the respondents didn’t know what “native advertising” was. Are you in the group that doesn’t know what native advertising is? The survey, as I understand it, measured the general population, but for purposes of our discussion I want to break that down into two groups: Small business […]
By Tamara Weintraub Search engine advertising is a great way for local businesses to drive generate leads, but with over 1.2 million advertisers using pay per click advertising, the competition on search engines is fierce. Not only do your text ads need to stand out, but they also need to avoid these text ad mistakes that can cost […]
When talking about global economics, for years it has been said that “when the United States sneezes, the world gets pneumonia.” I don’t know if that is quite as true today as it was 10 years ago, but in the social medial world, Facebook is the “United States” and whenever it does something, the whole […]
The other day I got a big envelope in the mail. I knew it was a direct mail marketing piece of some kind. Although I usually toss these immediately, I opened this one up. Inside was a sample of a 39-cent pen with my company’s name imprinted on the side. It’s not exactly the way […]
It’s so simple — yet brilliant. “Any time. On Time. All Time Air Conditioning.” I saw this van in the parking lot of a gas station in West Palm Beach, Florida. The temperature was in the mid-90s with extremely high humidity. Think about what happens when your air conditioning goes out during the height of […]