The close of 2014 puts another year in the books. Now it’s time to look forward to a new year and explore new ways to grow your small business. Alignable polled small business owners and asked what their top business New Year’s resolution was for 2015. Of the 476 respondents, 35% said increasing their word-of-mouth […]
In the spirit of “there’s nothing new under the sun” and don’t try to “reinvent the wheel,” let’s look at what merchants, on average, did to boost sales over the holiday buying season. Consider this a report card against which you can judge your efforts this year and then use it to plan for other […]
As a small business owner, you know some things better than anyone else on the planet. You know: What you do well, What your passions are, and What’s important for your business success. Sometimes what you would list for the first two items I mentioned above, don’t always correspond to the third item. In other […]
Earlier I related part of a conversation I had with Alignable cofounder and CEO Eric Groves. I explored his excellent observation that the biggest advantage small businesses have over their mega-corporate competitors is “proximity to the customer.” Our conversation ranged beyond that point and I want to share a few more areas that we covered. […]
I was recently talking to Eric Groves, CEO and cofounder of the small business social network Alignable, about the constant competition and tension between small businesses and the big brands, and in four words he captured one of the most important assets small businesses have on their side: proximity to the customer. He had some […]