Your small business has (finally) grown past the point where every call simply goes to the owner’s personal cell phone. Congratulations. So what should your next step be? As you’ll see, VOIP (Voice Over Internet Protocol) technology is an excellent choice, scalable to the needs of most small businesses. Before jumping in with both feet, […]
Marketers in the US have been big believers in visual branding using carefully designed graphic standards to convey their core identity. Sound has been overlooked. In past years, the primary audio-related question facing marketers has been what music to use in a TV or radio campaign. Often an afterthought and usually licensed from popular music, this […]
Social media is everywhere and by the looks of it, it’s certainly not going away anytime soon. This brief history of social media shows the timeline of its early beginning to present day. The evolution of the internet shows how social media is shaping the experiences of user’s lives in day to day activities. From […]
“Ding” There’s that sound again, alerting you to another instant message. Instant messaging is becoming a popular way to communicate in the business world, and as annoying as you may find it, some experts say the technology increases workplace productivity. A research study from Ohio State University and the University of California found that workers who use instant messaging on the job reported less interruptions during the workday than their fellow colleagues.
Business jargon. Some people think it makes them sound important or intelligent, while others use to “fit in.” Not only is it boring, but it can also make people think you are lying. Research from New York University and the University of Basel in Switzerland shows that if you want people to trust you use plain old simple English — not a bunch of business buzz words.