In one of the worst business pitches ever featured on the ABC reality show, “Shark Tank,” Michael J. Desanti tries to wow the panel with a bird feeder that can be remotely triggered to electrocute ravenous squirrels. The only thing that got zapped was any potential for interest from the prospective investors. Tip: Be sure […]
The venues for connecting with good freelance talent today are numerous. Sites like Elance and oDesk directly connect freelancers to clients. You can find someone locally or directly on the Internet. No matter what way serves you best, there are several basic rules you should follow to make sure your freelance experience meets your expectations—and […]
January is National Mentorship Month. I don’t know if mentors and mentees are supposed to exchange cards or small gifts every January, but I do know it’s a great time to say thanks to those who have helped you along the way. I’m grateful for the wonderful mentors I’ve had in the past as well […]
Direct mail can be a very effective way to communicate with customers and prospects. Whether you are trying to promote your organization’s new product launch, entice customers to visit your store or just build brand awareness, a well-planned direct mail piece can yield desired results. One-to-one marketing using direct mailers remains impactful, even in today’s […]
Q: “I run a small service business. The past several months have been busy enough, but I’m getting a lot fewer jobs than I did at this time last year, when my phone was ringing off the hook. I know the economy’s tough, and people just don’t have the money they used to. I’m worried, […]