Tag: customers

How to Lose a Media Opportunity in Ten Seconds or Less

Many of you know me as an entrepreneur — others as a journalist. In reality, I’m a hybrid. My company, SBTV.com, is an online media outlet for small business news and information. Additionally, I write for several national media outlets and I’m a small business contributor for ABC News. Therefore, I get hundreds of pitches every week. But I also pitch to the media to help build by business and personal brand. I see the process from a unique vantage point. I know what works and what doesn’t. So I decided to share a few insider tips to help you capture the media you desire.

Read Full Article

Get Geared Up for Growth!

Recently I read a report that said nearly half of all small business owners say it’s the economy that’s preventing them from growing their businesses. Really? Come on folks, get over it. The economy is what it is and if you want to use it as an excuse, shame on you.

While the economy is showing some positive signs, there remains much concern. As we out of the woods, yet? I don’t have a crystal ball to give you that answer. I do think most small business owners would agree that it’s still tough out there. But no one ever said it was going to be easy. As they say, “When the going gets tough, the tough get going.” So……get going.

Read Full Article

Politics Doesn’t Belong in Your Small Business

You can’t escape it. Presidential politics is daily headlines news. It’s also a popular topic of conversation. My husband and I ate dinner last night in a neighborhood restaurant and the people at the table next to us were in a heated debate over who would be the next President. And it’s only going to get worse.
Nearly everyone has an opinion when it comes to politics. And in many cases people are as impassioned about their political beliefs are as they are about their religious beliefs. The freedom to discuss both politics and religion openly and without free of repercussion is what makes this country great. However, there is a time and a place for everything and it’s best to check both at the politics and religion at the door when you come to work.

Read Full Article

Listening is a Valuable Small Business Skill

The lost art of listening. A morning news program featured a segment on how desensitized the human race has become to noise. There is so much noise in our society that as a means of survival we’ve learned to tune it out. For those of us who want to succeed in business, it’s time to hone our listening skills. Like our hunting and gathering ancestors, keen hearing can help us attract and retain new customers. Good listening is one of the most powerful skills you can have in business.

Read Full Article