The calendar on the wall says it’s June while the calendar on my smartphone says it’s Entrepreneurs Do It Yourself Marketing Month. For most entrepreneurs every month is DIY marketing month, but as summer rolls in, we take a little extra time to consider marketing. I don’t want to highlight or honor this month with […]
True Story. A friend stopped by his neighborhood donut shop the other day and found a new featured offering temptingly in the glass display case. He bought two; one for himself and one for his wife. His wife loved this new creation so much, the next day she dropped in and bought a dozen for […]
Not long ago I went to a food truck gathering and as I was weaving my way in and out of the monster trucks sampling their delights, I stumbled on a vendor “that wasn’t like the others.” It was a vintage clothing store on wheels. The store is able to locate all around town and […]
The adage, “Don’t put all your eggs in one basket,” holds true on every day of the year except Easter. And for many small businesses, it’s advice that should be considered quite seriously—especially in this digital age when product life cycles and customer sensibilities change more quickly than the leaves in Vermont come October. Hollywood […]
Every brand needs to occasionally take out the pruning shears and polishing cloths to spiff itself up. Sometimes these efforts are a big success, as LEGO has proven recently, and sometimes they are major flops; think New Coke. LEGO had let its brand slide over the years. In part it seemed to think that as […]