I’ve written and published a lot of advice on how to find business blog ideas to engage and grow you customer and prospect. I come back to this topic occasionally because it’s important and causes a lot of frustration among those responsible for digital marketing and content creation. When we can pursue a fresh, new […]
Shopper: Alexa, put Hostess cupcakes on my shopping list. Alexa: Done. And do you know that Hostess cupcakes are on sale at Joe’s Supermarket this week? That’s an imaginary conversation, but similar to one that might soon be heard in millions of households. As voice recognition hardware and software – like Echo, Alexa, Siri, Google […]
By Rob Cressy If you are looking for a new way to increase your credibility and awareness, build relationships, and generate new leads and dollars then podcasting is the answer. As a marketer it is important to be forward thinking and take advantage of where the market is going, not where it has been. Last […]
Although it originated in an African proverb, Hillary Clinton can be credited with popularizing the phrase, “It takes a village,” when she published a book by that name back in the ’90s. But not only does it apply to raising children, in today’s complicated business environment, it applies to marketing and specifically digital marketing. It […]
By Lindsay Dicks Like it or not, your Celebrity Status starts on the web. The first thing anybody does before doing business is goes to the web. If they’ve heard about you from somewhere, they will Google your name or company name to see if you really are an expert. If they have a problem […]