“Make hundreds of dollars a week just by stuffing envelopes.” Remember that tiny ad that used to run regularly in virtually every newspaper’s classified ad section? I suppose a fair number of people answered the ad, otherwise they would have gone extinct quite quickly. However, most of us didn’t take the bait. Why? Because we […]
When consumers are asked what’s most important to them about their customer experience, the top answer is feeling valued, an InMoments survey found. One in three consumers surveyed either explicitly cited feeling valued by brands as the most important part of their customer experience or mentioned the importance of specific actions that communicate respect, such […]
By John Tschohl What’s the sweetest sound that you can hear? According to recent research studying brain activation, the answer is: your name. A person’s name is a precious possession. Remembering a name represents a simple, but powerful customer care skill that people notice and appreciate. Everyone loves hearing their own name! Remembering and recognizing […]
By Liz Greene Acquiring new customers isn’t the easiest of tasks. When a new prospect walks through your door, you only have a 5-20 percent probability of selling to them. However, when an existing customer is the target, the probability of a sale skyrockets to 60-70 percent. You know what else your existing customers are doing […]
No doubt about it, being the boss is hard. Managing others means you have plenty of responsibility, and you have plenty on your plate. But like any good manager you know how important it is that your employees feel valued. Happy workers typically experience a 12 percent increase in productivity when compared to unhappy workers, […]