Tag: Marketing

How to tweak people for fun and profit

Do you know what’s really popular? Unpopular opinions. There was a trending hashtag on Twitter the other day that reminded me of one of the best strategies to improve readership on your blog. The hashtag was #confessyourunpopularopinions. Saying something that goes against conventional wisdom or is contrary to the majority of public opinion always attracts […]

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Build Your Online Celebrity Status: Why Online Reviews Are Essential to Your Success

By Lindsay Dicks In today’s high-tech business environment, credibility is more important than ever. There’s an expectation that a business, in almost any industry, will have an online presence. A business that doesn’t have such a presence is going to be written off by many consumers as “behind the times” or “unprofessional.” But increasingly, we […]

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