By Derek Miller Most companies are already aware of the value of blogging. Businesses that have a blog and publish regularly generate roughly 67 percent more leads every month than companies that do not blog. Having accepted the fact that you need a business blog, the next step is implementing strategies to help increase the […]
Winning strategies in business are a blend, just like a fine cocktail. Tactics, people, knowledge, timing, and tools are all elements in the perfect mixture. With that in mind, the folks at The Website Group designed an infographic that gives you many of the tools you can use to create your perfect blend. And, as […]
Business leaders can learn a few things from the professionals who manage performing arts organizations. I once suggested that website owners borrow a theater company strategy to boost visitors. You see, managers in the performing arts get immediate feedback on their successes and failures: How many rear ends were in the seats? Further, some are […]
In August 2014 I wrote an article titled, Can Millennial Golf Participation Get Out Of the Rough? It looks like I and many other observers were guilty of exaggerating the death of golf, to paraphrase the great Mark Twain. However, the statistics and trend didn’t look good. Participation was down and it was having a […]
Although it originated in an African proverb, Hillary Clinton can be credited with popularizing the phrase, “It takes a village,” when she published a book by that name back in the ’90s. But not only does it apply to raising children, in today’s complicated business environment, it applies to marketing and specifically digital marketing. It […]