By Randye Spina Prioritize Marketing. Of all the business functions you’re responsible for, Marketing is the most important. Marketing is the only revenue-producing business function there is: everything else is about cutting costs. Be proactive and consistent: when you stop Marketing, sooner or later your phone stops ringing. Begin with your website. It is your […]
One of the most important concepts to understand when promoting your business is the natural tensions between brand advertising (branding) and direct response advertising. When you receive a mailer telling you that your local Ford dealer is having a year-end clearance sale, that is direct response advertising. After the sale is over, the dealer can […]
I always find it interesting when seemingly opposite strategies can be successful in a given situation. We see this today with email marketing graphics. Some businesses invest a great deal of time and effort crafting beautiful emails that are loaded with gorgeous images. Other businesses are sending nothing more than the most plain, text-only newsletters. […]
It is increasingly difficult for businesses to stand out and demonstrate unique value in today’s information and product overloaded world. It seems the more you say and the more information you provide, the less impact you have. So many buyer choices make your firm or service sound remarkably, or unremarkably, like the next. So, how […]
As we celebrate women’s history month, remember the great women in your life and don’t let their work be for naught. Women have made significant progress in business, but that progress has come on the backs of women who forged ahead, clearing the way. It is our duty to keep improving and widening the path. It’s our turn to carry the torch for future generations.