We recently ran a series on how to put your sales on autopilot, and included among those three articles was one that featured several handy apps and plugins. The purpose of some of the apps mentioned – they were landing page apps – was to help website owners collect email addresses or other prospect contact […]
Which do you have more to spend: time or money? Consider that question as you plan how you will promote your small business. In very general terms, you’ll want to commit yourself to an extensive marketing effort if you have time to spend. If you have money to spend, then you’ll probably want to invest […]
Say you sell supplies to dry cleaners and your sales rep is going to start exploring a new territory. A good strategy would be to “break the ice” with some personalized emails that might be followed up with phone calls before hitting the bricks and knocking on doors. To accomplish this, you would need names […]
Remember Billy Crystal’s old character on SNL, Fernando, and the catchphrase he made famous (You look mahvelous!)? This week’s curated content asks that question about your sales and marketing materials…and offers some advice. Marketing and sales If you’ve been concentrating on copywriting for your advertising and marketing materials, you may have overlooked design – you […]
I’m a collector. Some might call me a hoarder, but I haven’t filled my living room with boxes of unopened Hummel figurines purchased during any late night cable shopping sprees. No, I collect business tips. Usually they are big enough that they can command an entire article in this space. However, sometimes I end up […]