Are we nostalgic for 2015 yet? Probably not, but we saw a few good articles last week that look back at the year to pick up some marketing and management lessons. Leadership, management and productivity Gene Marks writes a regular small business column for the Washington Post. Here he shares his favorite stories from 2015. […]
As we draw the curtains on 2015, we double down on data and digital marketing. We’re also still debating the strength of the economy, nationally and worldwide. Leadership, management and productivity Airlines are proving that passengers are willing to spend more after having a customer service experience via Twitter, so don’t overlook this valuable communication […]
The rapid change in culture over the last decade, aided by constant technological advancements, caught many businesses and marketers off-guard when it came to talking to the generation now known as Millennials. In fact, many companies are just now adjusting their marketing strategies to cater to the age group. Those brands with foresight, however, will […]
Remember when UPS was going with the slogan, “Moving at the speed of business”? It wasn’t a bad slogan. However, marketing experts say that when UPS dropped “Moving at the speed of business” and adopted “What can brown do for you?” as a slogan and center of its marketing campaigns, the company hit a homerun. […]
It almost seems unfair, doesn’t? I’m talking about the Disney-Lucasfilm connection and therefore also the Star Wars franchise. But instead of sitting here wallowing in envy of this super heavyweight marketing marriage, let’s look at what Disney is doing to promote the upcoming and eagerly awaited installment in the Star Wars series, “Star Wars: Episode […]