“Suppose they gave a war and nobody came?” It’s an old anti-war slogan from the ’60s that was inspired by a Carl Sandburg quote. Today we could twist it around a bit and ask the question, “Suppose you opened an online business and nobody came?” However, ours isn’t a rhetorical question; it expresses reality for […]
The universe of low-cost targeted online advertising is growing all the time due to the explosion in social media, so small businesses have more options today than ever before. We’ve been watching Facebook develop its advertising program, especially since it went public. Unless it can invent a completely new business model, the ultimate success or […]
When the first Macintosh computers shipped with MacPaint and MacDraw, it made everyone a graphic artist. With the sophisticated audio hardware that’s built into computers today along with inexpensive—or free—software almost anyone can start an Internet radio program. You’ve probably noted the dramatic increase in Internet radio apps over the last couple of years. Does […]
This is the most important blog post I’ve ever written. It’s about what happened exactly one year ago today. Please read it and share it with others. Last week a friend told me about a recent fender bender. While driving, he’d been dictating an email on his cell phone. He wanted to get a few […]
Famed author Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” But advertising can be expensive, and in a tight economy, many small businesses cut their marketing budgets first because of cash flow concerns. However, when times are tough, it’s even more important to keep your […]