Talk to people who run political campaigns and they’ll say, “All politics are local.” That’s becoming increasingly true on the Internet as well: “All browsing is local.” Well, almost. The desktop computer is being left behind and in its place is a phalanx of mobile devices: laptops, smart phones and tablets. Further, by the end […]
It didn’t take long after Pinterest launched back in 2010 for serious social media users to warm up to the idea. People were “pinning” cool web finds at a blindingly fast pace. However, it took a bit longer for Pinterest to figure out that it needed to better serve the business community and devise ways […]
Here are more highlights from my conversation with Randye Spina, small business marketing expert and author of the book “Affordable Marketing Solutions: Proven Techniques to Profitably Market Your Small Business” (www.myaffordablemarketing.com): Signage. RANDYE: A while ago I saw a very expensive four-color standalone sign for a Mexican restaurant at a bus stop. The sign said […]
There’s an old saying in business: Nothing happens until you sell something. But with a tight economy, it’s getting tougher and tougher to get your foot in the door and make new sales. After massive lay-offs most companies are understaffed. As a result, employees have less time and tighter budgets. Direct mail pieces and letters […]
My small business trends for 2014 reveal an interesting conundrum. We all know customers demand the ease of doing business with you via high-tech so we’re all scrambling to keep up with technology. But interestingly, at the same time, customers crave high-touch. Customers are quickly frustrated and often irritated when your business phone is answered […]