The currents that carry website visitors around the Internet are always ebbing and flowing. If you watch them over time you’ll observe some big changes. For as long as most of us can remember, the major current carrying referral visitors has been organic searches, mostly via Google, however that changed in the final quarter of […]
In Wild West days of the world wide web, if an entrepreneur could manage to send out enough press releases filled with relevant keywords linking back to her website, then her job was done. Her website ranked high for key search terms, business boomed, and everyone was happy. Well, that is, except for everyday web […]
If trying to keep up with the latest Google algorithm updates feels like trying to herd a bunch of pandas and penguins, here’s some good news: You can let those penguins waddle away, along with all the pandas—except one. Find Panda 4.1 and give him a great big bear hug. If you’re running a small business, […]
Remember when the Internet was young and innocent and everyone had counters at the bottom of their pages that revealed the total number of visitors? That seems so long ago now. Judging the performance of your site today is much more complicated than checking an odometer-style counter in the footer. And if you aren’t getting […]
By Megan Totka Ask an Olympic archer sometime what the sport would be like if they kept moving the target. A moving target would make it impossible to score a bullseye. That must be the way some conscientious small business owners feel about the relationship between search engine optimization (SEO) and Google. Just when they […]