The academics who roam the halls of the Harvard Business School will tell you that there are really only two basic ways to compete in business: Price Product/service differentiation That’s probably true, but within each of those categories – and especially within the differentiation category – there are many variations or strategies you can use […]
Rob Gronkowski has scored his share of touchdowns for the Patriots. He is also a winner on the modern marketing playing field. Tearing a page out of his marketing playbook is the subject of just one of the excellent articles in this week’s small business curated content. Leadership, management and productivity Google analytics is key […]
I probably don’t have to convince you that small business marketing is extremely important, so then the question becomes “Should I handle my small business marketing in-house or should I outsource it? For most small businesses the answer to that question is that you need to do both. There are certain aspects of your marketing campaigns […]
It’s like everyone had busy schedules this week so they couldn’t write paragraphs; they went for lists and single sentences instead. You’ll want to print out some of these and tape them to your refrigerator. Marketing and sales The 41 lifecycle emails listed in this post will keep you busy and ringing up sales for […]
Identifying the right marketing tools to reach your target customers is a challenge for every small-business owner. While going through all the critical steps to get to the point where you can open for business, many entrepreneurs don’t think ahead about how they’re going to get customers or clients to come through the door. It’s […]