Famed author Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” But advertising can be expensive, and in a tight economy, many small businesses cut their marketing budgets first because of cash flow concerns. However, when times are tough, it’s even more important to keep your […]
The guys I know have all been looking forward to “The Three Stooges” remake opening this month. They think Moe, Larry and Curly’s harebrained schemes, silly missteps, and thwacks, smacks and blindside attacks are hysterically funny. Heck, I don’t need to go to the movies for slapstick – I’ve got men in my life! (Kidding, […]
A successful marketing plan is built on consistent messages. But when you’re building your business it’s tempting to want to try to be all things to all people. Thus, your marketing messages end up being all over the map. The result: It confuses your customers. (Gets confusing for you too.) Before you start to market […]
The majority of small businesses would prefer a large Facebook community over other marketing tools such as a celebrity endorsement or Super Bowl Ad. That’s the conclusion of a recent survey conducted by office supply giant, Staples, Inc. Small business who responded to the survey said they recognize the power of social media in engaging […]
Are you leveraging the power of digital media in your small business? In today’s fast-paced and highly competitive market, small businesses are relying more on their online presence to connect with customers and to enhance brand awareness. According to the 2013 AT&T Small Business Technology Poll, small businesses plan to invest as much or more […]