Much is written about social media marketing, which involves heightening the image and presence of your brand across a broad universe of potential buyers. However, if your business or career growth depends on increasing your client base, there are even better, more targeted ways to use social media. We know that savvy hiring managers are […]
The old truism that “you can’t be in two places at one time” used to hinder a lot of small business owners. However, thanks to the mobile app revolution that truism isn’t quite as true anymore. And, I’m happy to say that according to a recent SurePayoll survey, small business owners are becoming “immersed” in […]
“Sorry, we are closed.” Everyone has seen this all-too-familiar sign hung in the darkened windows of your favorite local eatery. Although this time, it’s not just until tomorrow morning’s kitchen prep, now — it’s for good! Personally when it comes to dining out, I prefer independently owned eateries. Why? For starters, I think the food […]
It’s easy to build trust when you have the opportunity to connect with customers in person. You can look into their eyes, read their expressions, and interact at a more personal level. Even on the phone you can listen to a customer’s tone of voice and react accordingly. But, building trust online is a different […]
It’s a time-tested truth that the same tool can be put to both good and bad purposes and that certainly applies to social media. In recent years we’ve read a lot about riots and other nefarious activities organized and promoted through social media. On the other side of the ledger, we’ve all enjoyed viral videos […]