Shopper: Alexa, put Hostess cupcakes on my shopping list. Alexa: Done. And do you know that Hostess cupcakes are on sale at Joe’s Supermarket this week? That’s an imaginary conversation, but similar to one that might soon be heard in millions of households. As voice recognition hardware and software – like Echo, Alexa, Siri, Google […]
By Rob Cressy If you are looking for a new way to increase your credibility and awareness, build relationships, and generate new leads and dollars then podcasting is the answer. As a marketer it is important to be forward thinking and take advantage of where the market is going, not where it has been. Last […]
There’s no doubt that today’s younger generations, specifically the Millennials, are a caring group of people. They care about a wide range of global causes and about others on a personal level. This even guides the investment strategies of many, as Sarah Landrum covers in her Forbes article, Why Millennials Care About Social Impact Investing. […]
As an e-commerce business owner, you are interested in doing everything you can to boost your sales. One way to do this is to be aware of the most popular times of the year for consumers to make certain purchases. Knowing when people are most likely to purchase items like power tools, toys, and other […]
Any home services small business needs to be aware of critical changes in online marketing and local search. These changes could cause you to lose business overnight, or – if you take advantage of them – make you a premium provider of home services in your area. Before I get into some important specifics, let me […]