I believe it was Seth Godin who, a few years ago, coined the term “connection economy.” The idea is that value is generated by making connections rather than pumping widgets out of the tail end of an assembly line. I might put a little sharper focus on this and say that for almost every small […]
It’s been a long, difficult winter for many small businesses. Crazy weather patterns combined with a challenging economy makes the joy of spring a welcomed sight. As the world bursts into bright, blooming colors, creating a sense of renewal spring is here, lifting our spirits and giving us a sense of excitement. Spring is also […]
I’ve been hearing a lot lately about B2B companies successfully marketing through LinkedIn. In fact, this is such a growth area that companies like Linked In Selling are filling up a social media marketing niche devoted to this platform. If you’re not ready to sign on with an agency to generate leads from LinkedIn for […]
Recently I spoke at a major small business conference about building a celebrity brand. During my remarks, I covered myriad tips and tricks to establish you and/or your business as the “go-to” expert in your community or field. Afterward, however, the questions I received most concerned blogging. While the majority of the SMBs in the […]
When you strip away all of the notions that we pile on top of what it takes to be successful at selling you get down to the basic fact that to be a success at sales you need to understand and act on some universal attributes of human nature. If you only focus on what […]