Without bloated budgets and big staffs, generating and implementing small business marketing ideas is never easy. You can’t buy the communication power of a major television ad buy. However, when it comes to word-of-mouth advertising, you’re on equal footing with the huge corporations. When one person says something great about your small business it carries […]
Business executives often use consumer preferences as metrics for marketing success because they represent a measure of brand health and awareness. However, preference models do not necessarily represent an effective marketing campaign that yields increased revenue. New research published in the Journal of Marketing Science proposes using the following four different criteria to capture consumer […]
Editor’s Note: This post is sponsored by Staples. All the comments and opinions are my own. Let me give you some bedrock business principles and share a couple of corollaries: * If you can’t measure it you can’t control it, and * If you can’t control it, you can’t grow it. Those are simple enough […]
Meat and potatoes. That’s how I’d sum up the advice experts served up this week to help small business owners improve their operations. Virtually all the strategies are practical and things you can start doing right now. Dig in. Leadership, management and productivity Listen up, small business retailers: If you’re not delivering personalized digital customer […]
Do you remember Kevan Nealon’s Saturday Night Live character, Mr. Subliminal? It was a spoof based on the concept of subliminal advertising; Nealon would quickly mutter a suggestive phrase under his breath hoping to influence someone’s behavior. For years there have been urban legends that TV advertisers flash messages across the screen that pass by […]