There are a number Big-Biz-Small-Biz David and Goliath themed stories this week, and let’s be sure that the Bible isn’t the only place where David reliably wins! Marketing We’re always talking about thinking “outside the box.” Here are three marketing campaigns that took major risks and actually worked. If you woke up this morning thinking […]
Marketing today is like the Space Race back in the 1960s. There’s more research being devoted to developing new models than ever before and that’s reflected in this week’s news. Also, pundits continue to hedge their bets on which way the economy will trend in the medium and long term. Marketing Nemo Chu outlines a […]
The label “growth hacker” is one of the terms du jour that almost everyone uses but few see eye-to-eye on. In fact, not only will people quibble about a definition, many will tell you that there’s no such thing as a growth hacker and if you ever think you’ve hired one, you should expect the […]
Middle-class economics, marketing and wrestling with the continuing roll-out of Obamacare were topics of conversations last week. These stories will give small business owners and managers the background they need to stay ahead of the curve. Marketing Finally people are realizing that online advertising isn’t about page views. Far more important is how long visitors […]
While President Obama and the Republican Congress argue over who has the best plan for the middle class, small business owners and aspiring entrepreneurs continue to take matters into their own hands. If you’re in that group, some of these articles and news stories from this week should help you achieve your goals. Find the […]