You’ve probably heard of gateway drugs, right? I’m starting to think of a personal Facebook page as a kind of gateway social media drug. Some years ago Facebook started letting anyone sign up for a free personal page. They also didn’t mind too much if you promoted your small business. Then they got strict about […]
The commercial tie-ins to major sporting events are more important – and visible – than ever and the NFL’s SuperBowl may be the biggest man on campus. Every year we breathlessly await the premieres of those clever SuperBowl ads and it takes players on the winning team about 5 milliseconds to start sporting caps emblazoned […]
One of the downsides of being involved in rapidly evolving industries that are connected at the hip to rapidly evolving technologies is a certain sloppiness in what is meant by various terms and how they relate to one another. Right now in marketing there is quite a lot of “blurring” between mobile marketing and local […]
Survey the news, trends and tips savvy small business owners have been following this week: Entrepreneurism and Startups 2015 style “Startups don’t die, they commit suicide” and other startup Secrets and tips from America’s coolest young entrepreneurs…illustrated! Some small business owners think creating an entrepreneurial culture is one of their most important goals for 2015. […]
Valentine’s Day is rapidly approaching, and whether you personally view it as the most romantic day of the year, filled with love and hope, or an annual ordeal splashed with tacky red and pink decor, there is no question it can have a positive effect on many small businesses. One of the best ways to […]