The social media world is becoming more like Baskin Robbins everyday. While there aren’t 31 flavors yet, it wouldn’t surprise me if we got to that point pretty soon. That’s fine for users, but it can be confusing for small business marketers. I remember ballpark vendors at the entry gates shouting, “You can’t tell the […]
Success in small business is a constantly moving target and if you want to hit it, you need to move with it. Check out this current news and information to keep yourself well positioned. Politics and Government Small business deductions as well as the corporate tax rate are issues likely to be considered by the […]
Predicting trends is always risky business. However, I’m confident the five I’m enumerating here will definitely command their share of headlines over the next 12 months and beyond. But frankly, whether I – or anyone else – publish an “X Number of 2015 Trends” article is not important by itself. Any value lies in determining […]
New Year’s Resolutions are all about habits. Breaking some bad ones (smoking, drinking excessively, binging on fast food), and starting new ones (working out, eating more Brussels sprouts). Businesses, like individuals, develop bad habits over time that need correction, while success in business over the long run usually means adopting good management habits and sticking […]
In the spirit of “there’s nothing new under the sun” and don’t try to “reinvent the wheel,” let’s look at what merchants, on average, did to boost sales over the holiday buying season. Consider this a report card against which you can judge your efforts this year and then use it to plan for other […]