We all love the summer, but it can be a rough time for business—they don’t call them the “dog days of summer” for nothing. With kids out of school and families going on vacation, the world of commerce becomes less predictable. To help you fight back, here are seven ideas to heat up your warm […]
Traditional marketing was used to get customers “in the door.” But today’s marketing keeps customers coming back. It’s more than a marketing message. It’s a marketing experience. More and more, the case for customer service and experience is being closely linked, if not actually one in the same, with marketing becomes stronger. The marketing department […]
It’s rare when a new word is interjected into the conversation. Today I’m talking about the conversation that is constantly revolving around the topic of “sales” and the new word that has entered the conversation—thanks to Jill Konrath—is “agile.” In Jill’s new book, “Agile Selling,” she makes the case that keeping up with our crazy-fast […]
Are your employees are your brand ambassadors? Here’s a test: Ask each employee one-on-one, “What does our company do and what does it stand for?” If you receive a myriad of answers, then you have work to do! Your employees are your brand ambassadors whether at work or during their free time. Why? Because what we […]
“Excuse me, honey. What did you say? I wasn’t paying attention.” These words—or some very similar—are uttered in living rooms around the world every evening and now Twitter is bringing the same phenomena to its online world. The latest version of Twitter’s iOS and Android apps includes a mute feature. Simply put, when you hit […]