A colleague was at Valhalla Golf Club in Louisville watching the final two rounds of the PGA Championship. One thing that impressed him was seeing how multiple generations of a family were watching the tournament together. He said he saw many families where the grandparents and grandchildren were golfers. However, despite his positive impression, overall […]
You want your customer loyalty program to be the talk of the industry, right? You want every blogger discussing what you did. After all, you want your 15 minutes of fame, and it’s a lot easier to get it when you’re piloting the Hindenburg than when you’re at the helm of a smoothly running business. […]
The other day I got a big envelope in the mail. I knew it was a direct mail marketing piece of some kind. Although I usually toss these immediately, I opened this one up. Inside was a sample of a 39-cent pen with my company’s name imprinted on the side. It’s not exactly the way […]
You know what I hate? Not knowing if my prospect has opened my emails … wondering if they disappeared into a black hole … and never being able to catch them on the phone. I suspect you feel the same way. That’s why I wanted to let you know about Signals, a new, free and easy […]
It’s so simple — yet brilliant. “Any time. On Time. All Time Air Conditioning.” I saw this van in the parking lot of a gas station in West Palm Beach, Florida. The temperature was in the mid-90s with extremely high humidity. Think about what happens when your air conditioning goes out during the height of […]