By Megan Arevalo Having a solid online reputation is the key to success for your business. Whether you like it or not, people are reading reviews and making purchasing decisions every day. So, you’d better look reputable and trustworthy. Look through the infographic prepared by experts from Website Builder. Word of mouth marketing is a […]
Grab your bootstraps, stay calm like Warren Buffet, and squeeze the most out of your tiny marketing budget! Those are some of the topics and advice you’ll glean from this week’s collection of curated small business content. Leadership, management, and productivity Looking for a loan? PayPal might be a source to consider. Gerri Detweiler outlines […]
By Lindsay Dicks In today’s high-tech business environment, credibility is more important than ever. There’s an expectation that a business, in almost any industry, will have an online presence. A business that doesn’t have such a presence is going to be written off by many consumers as “behind the times” or “unprofessional.” But increasingly, we […]
Any home services small business needs to be aware of critical changes in online marketing and local search. These changes could cause you to lose business overnight, or – if you take advantage of them – make you a premium provider of home services in your area. Before I get into some important specifics, let me […]
“Squeeze page” is a term everyone who does any digital marketing should know and understand. A squeeze page is most often a special kind of landing page; it’s a landing page designed to capture the visitor’s email address or other contact information, or make a sale. We can consider any page or pop-up a squeeze […]