The bane of big tech businesses can be the boom for small businesses. If you follow business news, virtually everyday there’s an article about a tech company struggling to find a way to “monetize” its business. This happens because many online companies give away their service – or at least a good chunk of their […]
When it comes to your small business online presence, how big does it really need to be? While I think it’s true that most small businesses would benefit from a decent-sized website that includes a blog and other elements to aid in marketing, frankly many small businesses can get by with a fairly minimal presence. […]
If you follow any blogs, you’ll find that writers often over-generalize about online marketing or digital marketing. It gets written about as if it’s one thing when in fact there are a great variety of strategies and channels for online marketing. I’m going to list the ones that are most often used successfully and then […]
By Aaron Wittersheim Accurately measuring the success of your online marketing campaign is crucial. How else will you understand the effectiveness of your lead generation efforts? Unfortunately, a lot of businesses still drop the ball in that area. One sure way to fail at accurately measuring campaign success is to solely rely on the amount of […]
This is a sponsored post written by me on behalf of Microsoft Office for IZEA. All opinions are 100% mine. Ready! Fire! Aim! The order of those commands may seem patently silly, but frankly, they capture exactly what many small business owners do when they work with content marketing campaigns and search engine optimization (SEO). […]